Meat Conference Highlight: New Media Strategies Focus of Session

Washington, D.C. – Now that the media has evolved from a once-a-day newspaper and half-hour evening news to the 24-hour updates on cable news and the Internet, so too must a company adjust its strategies for dealing with media scrutiny.

At the upcoming Annual Meat Conference, Feb. 18-20, 2007, at the Caribe Royale All-Suites Resort and Convention Center in Orlando, Fla., media veterans will offer key insights and tips during “Understanding Media: New Strategies for Business in the Spotlight.”

Veteran television journalists Sheila Hershow and Marty Kramer of Dezenhall Resources, a Washington, D.C.-based communications firm, will lead the session and focus on what is really going on behind the scenes of news production. They will talk about how to protect yourself and defend your company from sensationalized media coverage.

Co-sponsored by AMI and FMI, the conference has become the industry’s premier meat marketing and operations educational program, designed to bring together every segment of the retail meat and poultry supply chain. Associate sponsors include the American Lamb Board, Canadian Meat Council, National Chicken Council, National Pork Board, The Beef Checkoff and National Turkey Federation.

Registration can be completed online or by submitting a registration form. Registration is $695 per person ($645 for three or more registrations from the same company). Five or more retailers/wholesalers attending together receive the special group discount of $515.

The Conference is also offering a special first timer registration rate of $300 for retailer/wholesaler member companies who have not attended the conference during the previous three years. For additional information, call (202) 220-0708.

For more information, registration and ongoing updates, visit the Annual Meat Conference Web site at http://www.meatconference.com.