Meat Conference Highlight: Reinventing the Service Case

Washington, D.C. – The role of the service case in attracting a loyal customer following will be the focus of a special session at the 2007 Annual Meat Conference, Feb. 18-20, 2007 at the Caribe Royale Orlando All-Suites Resort and Convention Center in Orlando, Fla.

“Reinventing the Service Case” will discuss how the service case fits into today’s merchandising and marketing plans. Included in the conversation, led by an expert panel of retailers, will be various perspectives on service case program definitions, operational challenges and potential benefits to a well kept and well organized meat department. This is a “not to be missed” session for retailers looking to redefine this corner of the store.

Co-sponsored by AMI and FMI, the conference has become the industry’s premier meat marketing and operations educational program, designed to bring together every segment of the retail meat and poultry supply chain. Associate sponsors include the American Lamb Board, Canadian Meat Council, National Chicken Council, National Pork Board, The Beef Checkoff and National Turkey Federation.

Registration can be completed online or by submitting a registration form. Registration is $695 per person ($645 for three or more registrations from the same company). Five or more retailers/wholesalers attending together receive the special group discount of $515.

The Conference is also offering a special first timer registration rate of $300 for retailer/wholesaler member companies who have not attended the conference during the previous three years. For additional information, call (202) 220-0708.

For more information, registration and ongoing updates, visit the Annual Meat Conference Web site at http://www.meatconference.com.