Meat Conference Highlight: Meat Merchandising Sessions

Washington, D.C. – Two outstanding sessions will provide attendees of the 2007 Annual Meat Conference, Feb. 18-20, 2007 at the Caribe Royale Orlando All-Suites Resort and Convention Center in Orlando, Fla. with easy to implement ideas that will freshen up meat cases across the country.

The first session will focus on new cuts of meat being delivered to stores. Expert retail marketing consultant H. Kenneth Johnson and Jerry Roberts of Jerry’s Meat Market will show attendees how traditional and new cuts can drive up sales and profit goals. This is a hands-on session and will feature cutting tests and yields of product currently being merchandised and prepared for the meat case.

The second will address case layouts and explore the programs, strategies and ideas being considered for case layouts to tackle product proliferation, merchandising themes, protein and changing lifestyles.

Co-sponsored by AMI and FMI, the conference has become the industry’s premier meat marketing and operations educational program, designed to bring together every segment of the retail meat and poultry supply chain. Associate sponsors include the American Lamb Board, Canadian Meat Council, National Chicken Council, National Pork Board, The Beef Checkoff and National Turkey Federation.

Registration can be completed online or by submitting a registration form. Registration is $695 per person ($645 for three or more registrations from the same company). Five or more retailers/wholesalers attending together receive the special group discount of $515.

The Conference is also offering a special first timer registration rate of $300 for retailer/wholesaler member companies who have not attended the conference during the previous three years. For additional information, call (202) 220-0708.

For more information, registration and ongoing updates, visit the Annual Meat Conference Web site at http://www.meatconference.com.